CHANGE YOUR PERCEPTION
FILTRATE is committed to the pursuit of individual artistic style. Our inspiration is the creative noise that surrounds us and drives us to provide a valued alternative to the established order. We make a premium quality accessible so you have more change left over for the more important things in life. Change your perception.
Quality eyewear is not a luxury, it is a necessity. Unfortunately, not everyone can afford adequate protection... until now
Necessity is the mother of all invention. In 2003 Wade Sutton and Andy Harler founded Filtrate Eyewear. Sutton, an eyewear sales rep. and Harler a long time retailer, both avid surfers, saw an opportunity to dispel the assumption that quality eyewear must be expensive.
Over the course of 7 years, in the formidable testing grounds of Australia's sun, surf and snow, Sutton and Harler designed, refined and perfected their ambitious goal of making Filtrate the most accessible action sports inspired eyewear brands in the world.